Humane, a Silicon Valley startup with a star-studded list of co-founders and executives, on Thursday released a $699 device that aims to bring cutting-edge artificial intelli­gence (AI) to a lapel near you.

“Ai Pin is the embodiment of our vision to integrate AI into the fabric of daily life, enhancing our capabilities without overshadowing our humanity,” Humane co-founder and President Imran Chaudhri said.

Established by former Apple veterans who contributed to the development of the iPhone, Humane is among numerous Silicon Valley companies striving to discover the next generation of consumer devices. However, the company has unequivocally dismissed the mixed-reality headsets being developed by firms like Apple and Meta Platforms. During a demonstration of the Ai Pin earlier this year, Humane co-founder and President Imran Chaudhri asserted that "the future is not on your face."